history

A historic black and white photograph of the front of Holland Hotel as seen from Holland Avenue in Alpine, Texas.

Our Story

Built in 1928 by JR Holland, a local rancher, this architectural masterpiece was designed by acclaimed architect Henry Trost.

A lot happens over 100 years, yet despite ownership changes and even being used as an office building for a time the Holland Hotel has always been the hinge to the past and future in Alpine.

With big plans for a renovation in 2024, current managers, Alexa MGMT, are excited to lean into a restoration that will return the Holland to the prominence it, and its guests, deserves.

Historical photo of a local Alpine man taking his pet javelina for a walk outside Holland Hotel.
Scanned historical photo of The Alpine Avalanche newspaper's cover story about Holland Hotel opening to the public.
A black and white historical photo of four riders on their horses posing in front of Holland Hotel in Alpine, Texas.
A scanned photo of the historic welcome brochure available to guests at Holland Hotel in Alpine, Texas.
A historical black and white photo of a man sitting with his dog inside the Grand Lobby at Holland Hotel in Alpine, Texas.
A historical black and white photo of Holland Hotel in Alpine, Texas as seen from across Holland Avenue.
A historical black and white photo of a group of women gathering for an event at Holland Hotel in Alpine, Texas.
A large group of businessmen meet at Holland Hotel for an event in Alpine, Texas in this historical black and white photo.
A historical black and white photo of the Grand Lobby and the lobby bar that used to be situation within Holland Hotel in Alpine, Texas.
Three businessmen with cowboy hats meet and discuss business at Holland Hotel in Alpine, Texas in this historical black and white photo.
Three horses and their riders pose for a photo outside of the historic Holland Hotel in this black and white photo.